ETT's shop of the week is crochetgal who offers crocheted wearable art and specialty yarns, as well as display mannequins. Valerie, the crochet talent and proprietor, also sells handcrafted soap dishes made in her family's woodshop!Valerie is the sole designer and creator of crochetgal's crocheted offerings. She crochets each item with meticulous detail and is equally committed to customer service. She is inspired by "almost anything" she says, "from an interesting piece of material to a shape to a color". Valerie loves the flexibility and change possible with her craft as she explores various methods in detail. She says, "Right now I'm in my 'exploded lace' period with the crochet and have been there for about 3 years, but I see that direction changing within the next 2 years."
Valerie takes her business very seriously by setting both short and long-term goals. Initially, she defined a 5-year plan to make the business 'work' and provide an income. Her next 2-year plan was to double the size of the business. Her current 2-year plan is to double the volume of each year's business over the previous year. "It's ambitious, but without a goal in mind, a business cannot flourish."
A great deal of energy is spent during the Winter shows. She spends her summer planning her strategy...and relaxing while she can! In her spare moments she likes to tweet. Her emphasis is to interact with other people using Twitter, rather than posting continuous links.
Christmas in July with
20% off all shawls
20% off a wide range of yarns,
(some yarns are net 65% off reg retail price!)
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Etsy shop - crochetgal.etsy.com
Confessions of a Yarnaholic Blog - crochetgals.blogspot.com
Twitter - twitter.com/crochetgal
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